The Care and Feeding of Bankers: A Guide for Entrepreneurs – Getting Your Banker to Yes in the “New World” (60 to 90 minutes)

Tired of hearing the word “no” from bankers? In this eye-opening presentation, Ron shares practical advice on finding a banker who’ll say “yes” and nurturing the relationship. “Few things are as important in growing a business as having a solid relationship with the right banking professionals,” says Sturgeon. With homespun humor, Ron tells you what business owners should expect in the new economic climate, pitfalls to avoid, and tips for getting the funding you need to succeed.

Ron’s new book, Getting to “YES” With Your Banker: A Practical Guide for Small Business Owners, is due out in November 2010. It is co-authored by the president of a multi-location community bank. Ron will share his insights (and battle scars) from his experience in the banking trenches.